Sephora
Sephora is a chain of Cosmetics stores founded in France in 1969. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of items that include makeup, skin care, fragrance, bath, hair products, hair tools, and beauty accessories, including Sephora's own private label.
There are many ways in which this company uses online advertisement, but the most notorious ones are through newsletters, a Twitter and Facebook profile, and a YouTube channel.
Regarding e-mail marketing, Sephora has created The Sephora Beauty Insider, which is a rewards program that offers customers coupons, discounts, and points for frequent buyers. Beauty Insider members receive frequent newsletters (about 3 a month on average) with discount coupons or special offers.
The program is available to all customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free "deluxe" sample-size product, and members receive sample-size gifts on their birthday.
With the Twitter and Facebook account, Sephora also lets its customers know about discounts and style kits, and they also give gifts to their followers. For example, Sephora created the “Sephora Claus” campaign in Twitter, which grants a beauty wish each day to one of their followers. This company has also posted videos on Youtube showing how to use their cosmetics.
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